Preparing web copy may not be as easy as it seems. A web site needs to provide clear scannability and straight-to-the-point wording. Many web sites include numerous web pages that may not be of interest to the visitor or are too detailed, whereas important information may never be read because of the clutter of less important information. In most cases, web copy should be short and concise - less is more.

There are more guidelines and advice about how to write efficient web copy provided by Gustavus Web Solutions. We can help you cope with your web texts and arrange them into efficient and practicable web copy. Contact us for more information about how we can help you with your web copy by clicking here.