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Once a site is up on the web, ready to be viewed by thousands
of Internet users, you need to find traffic builders. There are various
ways to generate traffic. Some of the methods are e-mail campaigns,
banner advertising, print, TV and other advertising media and search engine
marketing. Gustavus Web Solutions can assist your company with e-mail campaigns, banner advertising
and similar marketing efforts. The best and most efficient way to market
your site on the web, however, is proven to be search engine marketing.
When your site is listed in the top 10 of a major search engine for
one or more of your keywords, your visit numbers will blossom. Another way
to assure incoming visitors is by having links strategically placed on
other web sites. GWEBZ can assist you with this along with an analysis
of competitors link positioning.
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Search Engine Marketing
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To have your site listed in the top 10 of a major search engine for
your keywords is worth gold. Few web users browse through the first page
of results and very few past the three first pages. Close to 3 out of
every 4 web users, however, use search engines to find information, products or services.
It is therefore essential to have marketing efforts directed towards search engine marketing.
Some search engines, such as looksmart, offer paid submissions, but most
search engines accept free submissions.
To better your positioning and
receive higher rankings, there are a number of methods. The most common way is
to write meta-tags with the appropriate keywords. Using the right keywords
is critical. GWEBZ can help you accomodate the key words that are most applicable
to your company. Another method is to create doorway and hallway pages. These
pages emphasize on a certain keyword or set of keywords and improve the ranking
for this search term. Contact us for more information about how you can improve
your search engine positioning by clicking here.
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Link Analysis and Placement
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An important marketing effort is to have other web sites link to your site.
By looking at where your competitors have links, you will have an easier understanding
of where links to your site can be placed. GWEBZ can provide reports with this vital
information and other suggestions on how to improve your traffic resulting from direct
links to your web site. Contact us for more information about link analysis
and placement by clicking here.
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© Copyright 2002-2003, Gustavus Web Solutions. All Rights Reserved.
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Web Design and Development by GWEBZ. E-mail: info@gustavusweb.com
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